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Marketing Manager, Texture

Marketing Manager, Texture

Requisition ID 
2017-2945
Job Family 
Marketing (MK)
Location 
UK-Manchester

More information about this job

Responsibilities

Job Title:                     Marketing Manager, Texture


Position Location:     
Manchester or Hamburg

 

Business Unit:             Marketing


Primary Function


The Marketing Manager, Texture Springboard is responsible for driving growth and development of the Texture Springboard in EMEA. They will ensure delivery of the sales Goal and innovation targets, in collaboration with the Sales team. They will identify new innovation opportunities, develop the business cases and lead projects through the European Stage-Gate process. They will launch new products and track their progress, as well as develop sales and go-to-market tools, and attend customer visits to help drive business development activities. They will lead the development and execution of the Springboard strategies, working in collaboration with Sales and Technical colleagues. They will also work in collaboration with the Marketing Communications Manager and our agency network to develop and implement the marketing communications programme in support of their business area.

 

Reports to:               Senior Springboard Marketing Manager

 

Key Deliverables:-

 

Business

  • Delivers the Springboard and Specialty sales goals
  • Drives Springboard and Innovation Promise growth across the region
  • Develops and executes the Springboard and Specialty growth plans
  • Monitors competitor landscape closely and uses insight to inform strategy and actions plans
  • Oversee the development of detailed growth plans and projections for specific product range; ensured short and long term strategies for each product range are in place and being deployed across the go-to-market organisation
  • Oversees the management of the product mix and SKU rationalization, making sure profitability targets of portfolio are met
  • Conducts regular competitive research on other related products and companies
  • Oversees the development of detailed growth plans for key target countries in the region [focus segments, customers, products and projects]
  • Ensure all relevant marketing collateral is up to date

 

 Agility and Innovation

  • Delivers the Innovation Promise targets for the Springboards
  • Guides the technical and innovation programmes for the Springboards
  • Identifies new innovation project ideas in support of the Springboard growth; develop the business cases and project documentation and act as the European Project Business Owner
  • Develop and deliver launch plans for new products; track progress the marketplace
  • In collaboration with the Marketing Communications Manager, develop and support the implementation of the Marketing Communications plan for the Springboards ensuring best ROI

 

 Relationships and People

  • Interfaces with customers, industry specialists, trade associations etc. to understand the market and develop formal and informal networks
  • Uses external network to support the validation of business growth plans and in the development of business cases for different projects
  • Support customer visits in key markets and priority segments; provide deeper insights in to the Springboard products
  • Develop broad set of working relationships across the G2M team and European business to facilitate project and program delivery
  • Liaises with Marketers and other key stakeholders outside the region to ensure good connectivity and facilitate project and program delivery
  • Works with European Marketing Team to deliver the key elements of the Marketing Excellence Programme
  • Keep up-to-date with the latest thinking and developments in Marketing
  • Support the development of segment marketing expertise

 

 Knowledge, Skills and Requirements:

  • Bachelors or Masters Degree
  • Atleast 5 years previous experience in a marketing or related role in an international environment
  • Sweeteners knowledge an advantage
  • Post graduate Diploma in Marketing (Chartered Institute of Marketing) or equivalent
  • Ability to thrive in a high performance environment
  • Strong project management skills
  • Strong presentation skills
  • Flexible, responsive and works well on own initiative